Privacy Policy | HomeCostLab

HomeCostLab ("we," "our," or "us") operates the website https://homecostlab.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

IP address and approximate location
Browser type and version
Operating system
Referring website
Pages visited and time spent on each page
Date and time of your visit

Information From Calculators

When you use our calculators, the inputs you provide (such as home value, loan amount, or project details) are processed locally in your browser and are not sent to our servers or stored by us.

2. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

Google Analytics (GA4) — to understand how visitors use our website and improve our content. Google Analytics collects anonymous usage data.
Google AdSense — to display relevant advertisements. AdSense may use cookies to serve ads based on your prior visits to our website or other websites.

You can opt out of personalized advertising by visiting Google Ads Settings or by using the Google Analytics Opt-out Browser Add-on.

3. How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve our website
Analyze usage trends and user preferences
Display relevant advertisements
Prevent fraud and protect our website

4. Third-Party Sharing

We do not sell your personal information. We may share anonymized, aggregated data with:

Google — through Google Analytics and Google AdSense, as described above
Affiliate partners — when you click on affiliate links, those partners may collect information according to their own privacy policies

5. Your Rights

All Users

You may disable cookies in your browser settings at any time
You may opt out of personalized advertising as described above
You may contact us to request deletion of any personal data we hold

California Residents (CCPA)

Under the California Consumer Privacy Act, you have the right to:

Know what personal information is collected about you
Request deletion of your personal information
Opt out of the sale of your personal information (we do not sell personal information)
Not be discriminated against for exercising your privacy rights

EU/EEA Residents (GDPR)

Under the General Data Protection Regulation, you have the right to:

Access, correct, or delete your personal data
Restrict or object to processing
Data portability
Withdraw consent at any time

6. Data Retention

We retain automatically collected data for up to 26 months through Google Analytics. We do not store personal information from calculator usage.

7. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated date.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at: hello@homecostlab.com